From the first Ciro's Pomodoro in Knightsbridge, the founder, Ciro Orsini has developed and promoted a restaurant concept that works across different cultures and countries. The atmosphere at the cosmopolitan and always fully packed Ciro's Pomodoro at Beauchamp Place, Knightsbridge has set the benchmark for other London restaurants. The London expansion is face focused mainly in the City area. The Los Angeles (CA) location has allowed Ciro Orsini to establish his connection with movie, music and sport celebrities, many of whom are featured in the photographs hanging on the walls of all the restaurants.

The success in cities like Abu-Dhabi, Bahrain and now in Lahore, with different cultural environments, continuously maintain and develop the Ciro's Pizza Pomodoro lively atmosphere and cosmopolitan style, guiding the expansion of the chain to other countries. There are 11 restaurants under development.